Social Media Marketing

[Find more education pieces like this under Social Media.]

Reading time: 3 minutes.
Social Media Marketing

When people think of social media, they immediately think Facebook. Why? Maybe because that’s the biggest social media platform today. Or maybe because it was the social media platform that everyone knows about. It could also be because of the recent scandals that have made this platform the center of attention. Whatever the case may be, nobody can deny the huge role that Facebook has developed in people’s lives. However, it is not the only social platform. Are we forgetting about the other growing platforms such as: Instagram, Twitter, Pinterest, Snapchat and many more? Yes, they might all be different in their own ways. However, there is one thing they all share in common; these platforms are being used by businesses every day to help voice their brand and find true loyal customers.

In today’s society, customers want reliable information at an expedited pace. Various studies have shown that due to the advancement of technology, customers have made social media platforms one of their top places to gain information, be entertained and discover new products. It is no surprise that companies have recognized the importance of these social platforms and their need to reach their current and new customers through new channels of communication. To stay current and strengthen relationships with customers; companies need to evolve over time and be where their customers are at.

Architects have never used social media. In fact, very few firms even have a website up. Why should this change? Referrals are great, but you have to ask yourself, how many referrals can your firm get? Eventually, there will be no more referrals left to give. If you base your firm on just one way of obtaining contracts, what will happen when that one way dies off? No more referrals, no more contracts and a great strain in your firm’s economy. Do not leave the future of your firm up to fate. Become a leader in your industry and explore the territory of social media marketing. By partnering with Architect Marketing Solutions, you are choosing partners who are knowledgeable, have experience and will work with your best interest in mind. AMS will not just post a pretty picture on a platform and hope for the best. We are committed to bringing: compelling content, professional and user friendly platforms and we commit to expand your brand through our social media marketing efforts.

  1. Compelling Content

Having an online presence is more than posting on social media platforms. It is more than how many likes and shares your content gets. To truly optimize your online presence on social media platforms, you must have a vision and a strategy. You need to know what to post, when to post and how to compel interaction. Your goals are important and must be present when creating your social media presence. In additionally, you must have a story to tell. It’s easier said than done.

Like everything in a company, before you even think of going on any social platform, you need to have a vision. Why do you want to be on social media? What platforms do you want to be on? What type of content do you want to post? Who do you want to talk to on these platforms? How many times a week do you want to post? Who is going to monitor the interactions? Why would people even follow you? What type of budget do you have for this type of marketing? Are you going to outsource or is someone from your marketing department going to be in charge? Ads or no ads?

Questions like these are necessary to think about and clarify even before you begin to develop company pages on social media. It can be a bit confusing and even frustrating; especially if you have no experience in this type of marketing. You need experts who know the ins and outs of this industry to guide you in the process and teach you the dos and don’ts. The last thing you want is to make a mistake that will hurt your brand. Remember, the internet never forgets.

Even when you figure out all the answers, you still need to find a way to build your brand socially. You might have a great firm but online, you are starting from zero. Online viewers may have no idea of who you are or what relevance you play in their lives. Therefore, you need to find creative ways to tell your story while still being transparent. This is where the strategy comes into play; plan before you post and know what you can expect. When all is said and done, take the analytics that these social platforms provide and understand what they mean to you.

  1. Professional and User-friendly Content

Just because you are now on social media doesn’t mean that you have to lose focus. At the end of the day, you are still in a respectable firm and you are an architect with great talent. You must be able to transmit that in your social platforms. Nonetheless, you still have to be creative and discover new ways to create relationships with your new clients. There is a fine line between professionalism and user-friendly.

  1. Expand your brand through social media marketing

Your brand is the story that your customers have formed of you. They take their experiences with you and combine them with the messages that you provide them to form an opinion of you. The image of your brand can be affected by your efforts to communicate and create relationships with your clients. Social media platforms are meant to help maintain and form relationships with existing and new potential clients. The goal for companies is to expand their brand by using the tools of social media platforms. Architect Marketing Solution demystifies the complexity of social media marketing and helps expand your brand.

Architect Marketing Solutions will continue to provide brief summaries of key articles from a wide variety of sources as part of our business model, which is: “Together we achieve success.” For more information, visit: www.architectmarketingsolutions.com

Together We Achieve Success.