Category Archives: Website Analytics

Analytics for Architects

Reading time: 3 minutes. Anyone in the world of marketing will say that analytics are key indicators of the direction a business should take. You will hear the term ‘analytics’ being thrown around and people assuming they know exactly what to do with that information. However, if you aren’t a marketing genius, then the term […]

Conversion Rate Optimization with Google Analytics

Reading time: 2 minutes. One of the great things about having a website is to be able to track what visitors are doing. This data gives you accurate information you can use to make educated, informed decisions about changes to your site. Conversion rate optimization is the most obvious goal for your website.  If you need […]
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