Category Archives: Brand Promise

your brand is what other people say

12 Steps to Creating Your Brand To Ensure Your Financial Success: Part 2

Reading time: 7 minutes. Concentrating your company resources to create your Brand is a planned process and journey that positions your company and creates long-term success. Few companies plan this process, but those that do, increase their success rate. While a patent loses its value as each day approaches the expiration date, when you work […]

12 Steps to Creating Your Brand To Ensure Your Financial Success: Part 1

Reading time: 7 minutes. Concentrating your company resources to create your Brand is a planned process and journey that positions your company and creates long-term success. Few companies plan this process, but those that do, increase their success rate. While a patent loses its value as each day approaches the expiration date, when you work […]

Brand Promise: A Critical Element for an Architect to Achieve Success

Reading time: 3 minutes. What is a Brand Promise? A Brand Promise is the expression and delivery of the brand experience, every time. It is the extension of your company’s positioning and the tangible benefit that makes your product or service desirable. A successful residential or commercial project is when the architect delivers the client’s […]
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