Your potential customers are grading your website. Your website must:
If you convey your business in a professional and convincing way, website visitors will become your clients.
When done professionally, marketing will build your brand so visitors decide to visit your website and turn into your clients. The money you invest in your marketing program produces greater revenue returns. Marketing is not an expense, it’s an investment in building your business.
Your prospects will become your clients with an effective social media program. You profit each time your name is ‘top of mind’ when they think ‘I need an architect’. You are invited into their world on their terms with an engaging social media program. This engagement is a relationship that builds your brand and awareness brick by brick.
Website analytics will educate you about where your visitors come from and what they are doing on your website. For example, did they arrive from an email you sent or from a social media post? As you learn what your prospects respond to, you’ll be more productive when you know their needs and interests. When you do more of what works and less of what doesn’t, you can re-allocate resources to accelerate your growth.
You are building an architectural business. Architecture is your core competency. If you invest more time with your clients to transform their desires and dreams into reality, you will build a stronger business. Tasks outside of this area can be entrusted to a partner with expertise in those areas.
Focus on your core competency. Become the best at what separates you from your competitors. If you clearly explain this difference on your website, in your emails, and on your social media profiles, prospects will choose to become clients. Invest in the skills that are outside of your core competency. Partner with a company whose core competency compliments you.